Storyteller at heart.
I have 11 years of experience executing all things under the marketing umbrella, but one thing has remained constant throughout — my love for words and their impact.
Paid advertising
Social ads to support strategic brand partnerships and generate leads.
I’ve managed email marketing programs for three years, and have been writing emails for nearly ten.
Web
I’ve written everything from full conversion-focused landing pages to midroll elements and promo banners.
Long-form content
Original content to support seasonal campaigns and product updates, plus interviews and more.
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Adweek | Why AI Is the Key to Optimizing Campaign Performance
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Adweek | 5 Things You Need to Do for Your 2019 Mobile Video Campaigns
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Adweek | How Artificial Intelligence Improved Norwegian Air’s Brand Awareness
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Yousician Blog | New Collection: Woodstock
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Yousician Blog | New Collection: Around the World (Olympics)
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Yousician Blog | Introducing the Yousician Fest Lineup
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Yousician Blog | The New Yousician Guitar Syllabus is Now Available
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Yousician Blog | Nancy Wilson of Heart Joins Class as Yousician Guest Teacher
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Yousician Blog | Declan McKenna Hosts Private Concert for 25 Lucky Fans
Social media
I have ten years of direct social media management and copywriting experience.
Product marketing collateral and case studies
Case studies, sales decks, product one-sheets, and sales sheets to support partnerships and sales.
Artist campaigns
I led core messaging, content development, and integrated marketing strategy for artist campaigns at Yousician.
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Jason Mraz
Jason Mraz launched the Yousician Spotlight course series in fall 2021, a brand new in-app feature. The courses allow users to learn and play their favorite songs straight from the artists who made them famous—with custom instruction, tips, tricks, and stories from their musical journey.
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Juanes
Colombian GRAMMY-winner Juanes is the second artist to launch a Spotlight course with Yousician. The core campaign messaging focused on “speaking music”, since the course is available in English and Spanish. This partnership also included Duolingo, who supported with content and social.
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Nancy Wilson
Heart guitarist and vocalist Nancy Wilson first collaborated with Yousician in 2020 during the start of the pandemic. She joined a guitar class at Montclair State University as a Yousician Guest Teacher and performed “Barracuda” and “Even It Up”. The partnership is still ongoing.
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Phil Collen
Def Leppard guitarist Phil Collen launched the Yousician Guest Teacher series, an initiative to connect artists and fans during the COVID-19 pandemic. Collen played “Pour Some Sugar On Me” for the students and gave them inspirational advice during a particularly rough year.
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Declan McKenna
UK artist Declan McKenna was the first to host a Yousician Artist Session. This campaign included an Instagram contest where fans could enter for the chance to join a Zoom call with McKenna, where he played then-unreleased songs from his upcoming album.
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Mark Bryan
Hootie and the Blowfish lead guitarist Mark Bryan joined a class at Montclair State University as a Yousician Guest Teacher to perform some of the band’s hits and discuss his new album, Midlife Priceless. He even took on R.E.M.’s hit “Losing My Religion” on Yousician.
Press
Highlights of press I’ve secured through strategic outreach and innovative brand storytelling.
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Angela Kinsey talks 'Office' memories and new, 'Housewives'-spoofing show
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You Can Now Take the Selfie of Your Dreams with Patrick Stewart and Ian McKellen
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Lunch With Tim Cook Will Run You $330,000, and That's a Bargain
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Uma Thurman to Bring ‘Pulp Fiction’ Back to Life Through Auction
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Lunch with Tim Cook is cheaper than ever, but it will still cost you $200K