Professional experience

Kiva

Copywriter (Contract)

May 2023 - Present

Driving emotional connection and audience action through strategic creative concepts that meet project KPIs.

Collaboratively drove 30% increase in loans from emails in 2023, with +16% CVR and +12% AOV. Increased open rates by 198% and reduced unsubscribes by 65% YoY.

Crafted International Women’s Day emails that drove 50% increase in CTOR YoY, leading to a 3% increase in total clicks despite a 29% decrease in email sends.

Developed social and web assets for the organization’s $2 Billion campaign, which exceeded funding goal by 53%. Crafted social media and web assets for the 2023 World Refugee Day campaign, which exceeded funding goal by 38%.

Partners with business development teams to engage donors and sign strategic partners like PayPal, Hitachi, and USWNT through enablement materials and stewardship communications (emails, pitch decks, case studies, landing pages, one sheets).

LingoAce

Copywriter (Contract)

February 2023 - October 2023

Supported the brand’s expansion into the US market through SEO blog content, email marketing, and a new app experience.

Owned weekly email marketing efforts from brief development through analysis. Crafted copy and content to nurture unconverted leads and engage current subscribers. Used weekly performance data to inform future testing.

Crafted messaging for the brand’s first set of trigger and lifecycle emails, including onboarding and welcomes, reminders, referrals, abandoned carts, and promotions, for a connected customer experience.

Used industry best practices to produce user-centric UX copy for new app flows, including onboarding screens and quizzes.

Tally

Senior Writer & Social Manager

San Francisco, CA/New York, NY

January 2022 - August 2022

First-ever dedicated social media hire tasked with defining a holistic content and engagement strategy for TikTok, Instagram, Facebook, and X (Twitter).

Developed new voice and tone guidelines for the brand in partnership with fellow copywriters and provided internal trainings.

Employed insights from UX research, member support, and editorial teams to produce guidelines for the brand's social identity. Aligned social content strategy to brand’s content pillars to support SEO. Managed Community Specialist, guiding her on brand voice and tone.

Collaboratively grew TikTok following by 30K+ in partnership with an agency. Maintained average engagement rate of 4% on Instagram, well over the industry benchmark of 1.68% for finance (Hootsuite).

Founded employee resource group to engage and support employees.

Yousician

Brand & Content Marketing Manager

Helsinki, Finland/New York, NY

March 2020 - December 2021

Part of new Brand Marketing team tasked with driving brand awareness through artist partnerships and an always-on social strategy.

Owned editorial calendar and content campaigns spanning social media, web, email, and in-app. Managed all brand creative projects from ideation through distribution, writing all copy and partnering with in-house designers on assets. Developed new workflows with paid marketing, content, customer support, and product to ensure seamless, user-first brand experience across channels.

Produced first-ever social media brand identity guidelines and managed a community of over 420K+ followers across Instagram, Twitter, Facebook, Facebook Groups, and YouTube. Maintained an average engagement rate of 5-6% on social media, well above the industry standard of 1.56% (Hootsuite).

Crafted messaging frameworks for artist campaigns and product releases to ensure cohesive storytelling and an elevated customer experience along the funnel. Partnered with SEO agency to produce top-ranking blog content, using strategic keywords and competitor research to develop articles highlighted on Google Featured Snippets. Supported virtual events with content creation, promotion, and “on-site” logistics.

Key player in brand refresh.

Chelsea Garden Center

Marketing & Social Media Manager

Brooklyn, NY

August 2019 - March 2020

Drove in-store visits and online sales through a customer-obsessed social media strategy.

Managed all digital marketing and design for the brand, including social media and email marketing.

Saw 242% ROAS in Q4 with Google Adwords campaigns.

Grew Instagram following +7K in four months and drove +34% more online shop visits from social in Q4, increasing sales by 130%.

LoopMe

US Marketing Manager

New York, NY

February 2017 - February 2019

First marketing hire in the US responsible for driving sales and adopting GTM processes in a new market.

Developed market positioning and sales materials for a new market in partnership with local sales team. Owned a yearly marketing budget of $600K. Drove 800% ROI for events in 2018, contributing to $9M+ in sales. Increased qualified leads by 300% in one year through paid content and events. Secured nomination for Best Video Ad Tech Innovation at Digiday Video Awards. Managed a direct report, guiding her to meet team and personal careers goals.

Outbrain

Global Marketing Manager

New York, NY

June 2016 - August 2016

Created new role to lead global GTM efforts and collateral creation for new publisher products.

Led GTM process for major product launch, partnering closely with product marketing to craft product story and sales enablement content. Secured product adoption across major publishers to meet product launch goals, including CNN, Meredith, Hearst, and Washington Post. Steered global release and provided product training for 8+ regional marketers across various time zones.

Outbrain

US Marketing Coordinator

New York, NY

August 2016 - February 2017 / June 2016 - August 2016

Supported all sales marketing initiatives in the US, developing case studies, sales materials, and gifting campaigns.

Managed B2B email marketing strategy for North America targeting brand, agency, and publisher clients, including copywriting, design, execution, and campaign analysis. Deployed lead generation campaigns for North America and created supplemental marketing content, including white papers, landing pages, and emails. Supported owned and sponsored events in the US, including planning, promotion, and on-site logistics, for events like DMXECO and SXSW. Supported 2015 rebrand.

Charitybuzz

Marketing Coordinator

New York, NY

September 2013 - June 2015

Developed marketing programs to support large-scale annual auctions, galas, and relief efforts for major nonprofits and brands.

Owned the brand’s social media and email marketing campaigns from conception through post-campaign analysis, including brief creation and copywriting of all content. Oversaw social community of 40K+ followers. Developed content to support partnerships with WWE and annual galas like WhyHunger’s Hungerthon, Gabrielle’s Angel Foundation’s Angel Ball, and Robert F. Kennedy Human Rights Annual Spring Auction. Secured press in TIME, Sports Illustrated, Business Insider, and other top-tier publications through creative brand storytelling.

Freeman Public Relations

Account Coordinator

Totowa, NJ

May 2013 - Sep 2013

Used social media and traditional PR outreach to create and maintain relationships with leading bloggers and media contacts. Produced pitch letters, social media calendars, product fact sheets, and other materials for clients and media outreach.